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Why Smart Companies Have Stopped Booking Their Own Travel

Updated: Oct 2

Most companies handle travel the same way: PAs book flights, someone from finance sorts expenses, and everyone muddles through. It works. Sort of.

But there's a difference between "works" and "works well."

Here's what tends to happen when companies move from DIY travel to working with a dedicated partner - and why it's not actually about palming off the work.


The Knowledge Gap You Don't Know Exists

Your PA is brilliant. They can find flights, compare prices, book hotels. But here's what they probably can't tell you:

That 7 AM flight has a shocking delay rate this time of year. The hotel you've picked is smack in the middle of a city-wide conference next week and rooms are already tight. There's an alternative route that saves three hours for the same price. Your preferred airline changed their cancellation policy yesterday.

It's just not your PAs job to know this. It's ours.

We live in this world. We see patterns across thousands of bookings. We know which routes are reliable, which hotels actually deliver what they promise, which connections are genuinely risky. We've got the relationships that mean when the unexpected happens (as it often does), we can sort it quickly.

You can't Google this stuff. It comes from being in the weeds every single day.


The Hidden Time Drain

Let's be honest about what "just booking travel" actually means:

Researching options. Comparing prices across multiple sites. Checking company policy. Getting approval. Making the booking. Updating the spreadsheet. Filing the confirmation. Then doing the whole dance again when something changes.

Now multiply that across every single trip.

Your PAs aren't spending 20 minutes booking a flight. They're spending huge amounts of time that they could be using to actually support your executives on strategic work. Your finance team isn't just reconciling expenses - they're piecing together information from multiple systems that might as well be speaking different languages.

A decent travel partner doesn't just book the trip. They handle the research, know the policy inside out, manage the inevitable changes, provide proper consolidated reporting, and give your team back hours every week.

Those hours add up frighteningly fast.


The "Cheapest Option" Trap

When you're booking your own travel, the instinct is always to find the cheapest option. Makes total sense.

But cheap isn't always economical.

That budget hotel might look great per night, but if it's 45 minutes from where your team actually needs to be, you're haemorrhaging productive time and paying for taxis. That flight with two connections might save £100, but if there's weather and your MD misses a crucial meeting, what exactly did you save?

Travel partners think about total trip cost, not just ticket price. We factor in productivity, reliability, whether your traveller will arrive functional, risk mitigation. Sometimes that means spending a bit more upfront. Nearly always means spending less overall.


Seamless Support Behind the Scenes

This is where the difference really shows.

Flight cancelled at 11 PM? Your PA's probably asleep. You're on hold with the airline for an hour, then frantically Googling alternatives on your phone whilst standing in an airport terminal.

With a travel partner, you get a text: "Your morning flight's cancelled. We've rebooked you on the 7:15, upgraded you because of the hassle, and your hotel knows you're arriving late. Confirmation's in your inbox."

That's not magic. That's just what happens when it's literally someone's job to monitor your travel and fix problems before you even know they exist.

The value isn't the rebooking. It's that you never had to think about it.


The Strategic Bit

Good travel partners don't just execute bookings. We spot opportunities you'd miss.

We notice your team goes to Manchester twice a month and suggest negotiating a corporate rate. We see three people heading to the same conference and coordinate so they can share transfers. We identify patterns in your travel spend and find ways to optimize without anyone feeling a difference.



What It Actually Costs

"But doesn't using a travel partner cost more?"

Sometimes there's a service fee. Fair. But think about what you're actually comparing it against:

The hours your team spends on travel admin. The suboptimal bookings that cost more long-term. The emergencies that could've been headed off. The lack of useful data when finance desperately needs it. The stress when things go wrong and nobody has a clue how to fix it.

Most companies find that a good travel partner doesn't cost them money. It saves them money they didn't realize they were losing.


It's Not About Can't. It's About Should.

Can your team book their own travel? Of course they can.

Should they be spending their time on it? That's the actual question.

Your PAs were hired to support executives on high-value work. Your finance team should be analyzing business performance, not chasing expense receipts across five different systems. Your senior people should be thinking about strategy, not whether their hotel runs airport transfers.


Working with a dedicated travel partner isn't admitting you can't do it yourself. It's recognizing that your people's time is genuinely valuable, and maybe it's worth spending it on things that actually shift the needle for your business.


The travel complexities? Let someone else lose sleep over that.


Eye-level view of a business traveler using a smartphone to book travel
A business traveler booking travel using AI technology on a smartphone.

 
 
 

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